News details
Market worries China's interior wall paint industry where to go from here?
2017-10-31 14:50:49
Since 1992, Nippon Paint into China and vigorously promote the latex paint, latex paint in China ushered in the best period of great development, and from 1995 to replace the colorful paint and polyvinyl alcohol imitation ceramic coating as interior paint Mainstream, to today has more than 20 years of history. In the past two decades, the rapid development of domestic real estate has spawned a lot of private architectural coatings brands, such as three trees, Carpoly, the United States Tu disabilities, Barthes and other well-known architectural coatings business, these enterprises for many years, Some aspects can not be comparable with foreign-funded enterprises, but also have a strong strength, known to the public consumers. Under the guidance of the government and the fierce competition in the market, the domestic interior wall paint products in addition to the increase in production, the quality has increased year by year.
Market worries China's interior wall paint industry where to go from here?
However, the seemingly prosperous interior wall paint market is worrying. As the architectural coatings industry to enter the low threshold, less investment, most of our private architectural coatings enterprises in the prevalence of low R & D level weaknesses, and foreign-funded enterprises in technology research and development have a big gap. At present, the domestic interior wall paint market is the trend of polarization, foreign enterprises in the high-end market dominance and domestic enterprises to seize the low-end market price war. In addition, China's interior wall paint low-quality products too much, improper marketing, excessive environmental awareness speculation and other messy so that the market has become very confusing. Overall, China's interior wall paint industry, the main problems can be summarized as the following aspects:
(1) low-quality products rampant market
One of the most important performance indicators to determine the quality of the coating is the hiding power, which is mainly determined by the amount of the most expensive titanium dioxide in the raw material. The white and light contrast ratios of the developed countries are required to reach more than 0.95, so the amount of titanium More than 20%. (PVC) is less than 50%, which is much smaller than CPVC (critical pigment volume concentration), and the amount of pigment used in the paint is usually less than 30%. This ratio of latex paint can also ensure good enough washability.
Domestic interior wall paint according to the quality level is probably divided into three categories, the first type of interior wall paint PVC is about 80% from top to bottom, the main formula is 8-10% emulsion and 2-5% titanium dioxide, mainly used in rural And the engineering market, accounting for more than 80% of the total interior wall paint, the largest output; the second type of interior paint PVC is about 70% from top to bottom, the main formula is 15-18% emulsion and 8-12% titanium dioxide, the main Used in the tooling and mid to low home improvement market, accounting for about 15% of the total output of the interior wall paint; the third type of interior paint PVC is about 50% from top to bottom, the main formula is 25-35% emulsion and 15-25% titanium White, mainly used in a small number of high-end home improvement market, only about 5% of the total wall paint production. In summary, more than 90% of domestic interior wall paint is PVC higher than CPVC (about 65%) of the middle and low interior wall paint, only 5% of the interior wall paint to meet the basic requirements of the use of developed countries. Have to say that this is a sad,
(2) classification is not clear marketing improper
Different from Europe and the United States according to the coating, gloss and the use of different places on the wall paint classification, China's interior wall paint due to consumption habits, almost only matte paint (in some areas a small amount of mercerizing products), so basically no luster The distinction. At the same time because there is no ceiling coating, primer use ratio is very low, kitchen, bathroom only use tiles without paint, so the actual interior of the interior wall paint is very simple, that is, matte interior paint. But the market variety of interior paint a variety of latex paint, super, super, ultra-white, high cover, scrub resistance, combo, triple, five in one, the whole effect of one, gold, , No addition and other modifiers superimposed together, the performance is not a clear positioning, so that consumers dazzled. Moreover, many names are not true, the same formula a number of brands, a variety of prices in the market fraud behavior prevails, to the industry a serious impact.
Paint business to the interior wall paint to take a variety of fancy name is not to help consumers choose the right paint, but to allow consumers in the clouds, and finally spend a lot of money to buy conceptual products. This heavy marketing, light R & D behavior is not worth promoting, the long run, China's interior wall paint quality and technical level will not be improved, the industry can not be healthy development.
(3) excessive environmental awareness speculation
According to the survey, US consumers in the choice of interior paint when the color selection as the primary problem of painting, and our consumers are most worried about the problem is generally environmental performance or quality paint. The reason for this difference is related to our excessive publicity in the coatings industry and improper speculation in the media. Looking around the industry, environmental protection seems to have become a paint products into the market pass, in the performance of the publicity are inseparable from the word environmental protection, it seems a little too environmentally friendly concept of amplification.
The pursuit of more environmentally friendly interior paint is undoubtedly correct, but the excessive environmental performance is actually on the consumer intimidation of the paint industry, serious harm, over time so that consumers mistakenly believe that latex paint is still the same as paint Dangerous and harmful, once the indoor air test failed to put the problem in the latex paint. Long life in this bad environment so that our customers talk about paint color change, and gradually formed a latex paint on the wrong, irrational awareness, with wallpaper, diatom mud and other decorative materials instead of latex paint. In fact, the interior latex paint is water-based paint, water as dilution solvent, very environmentally friendly.
The above description only reveals the domestic interior wall paint market, part of the problem, more depth analysis of the domestic interior wall paint market problems, please refer to the HC Chemical Network, HC coating network, HC surface treatment network, buy plastic Honor of the 2017 "paint industry research report", which has Nanjing Tianxiang Paint Co., Ltd. Mr. Xu Kaibin wrote "with Europe and the United States developed countries to see - China's interior paint market problems and future development direction and opportunities" (above Data and problems are from this) masterpiece. This article compares the interior wall paint and the interior wall paint market in Europe and the United States, and draws the main problems that China's interior wall paint market now faces, and puts forward the opportunity to solve the problem, which points out the future development of China's interior wall paint industry direction.
By the "China Coatings Industry Daquan" gorgeous turned from the "Coating Industry Research", in 2017 will continue to wonderful, to paint products as a fundamental, in-depth study of various areas of market conditions, invited the domestic paint industry experts, association leaders Industry experts to write solvent-based coatings, water-based paint, powder coatings, light-cured coatings, architectural coatings market research report, analysis of 2016 to 2017 in the first half of the various categories of market trends, capacity and development trends. There are first-line senior engineers to publish the latest research results, including the latest and most sophisticated research and development and application technology. "Industry Collection, Gold Quality", "Coating Industry Research Report" will continue to uphold the service industry at home and abroad the purpose of the industry, and actively promote the rapid development of China's paint industry and industrial upgrading.
A Brief Introduction to the Issuance of "Coating Industry Report" in 2017
Circulation: 5000 volumes
Released: November 13, 2017 - March 31, 2018
Cost pricing: 380 yuan / this
1, the starting ceremony
2017 "Coating Industry Research Report" will be held on November 13, 2017 in Shanghai, China Coating Industry Summit to meet with you, and will hold a grand starting ceremony, to the paint industry technology, procurement and other stakeholders to introduce this book , Will be invited to participate in the submission of many well-known experts, scholars and in-service technical staff witness the starting ceremony, after the start of the HC Chemical Network will participate in the summit of all technical and procurement personnel free of charge. Truly a grand and accurate release.
2, exhibition and conference release
The CHINACOAT2017 exhibition will be held in Shanghai from November 15 to November 17, 2017. The exhibition will be distributed in the form of "Paint Industry Research Report", which will be distributed for purchase and purchase.
1) Reservation redemption: October 1, October 1, October 1 - October 31 landing HC coating network, HC Chemical Network, HC surface treatment network and buy plastic and other sites to make an appointment, after the audit, with the appointment code to the HC booth To carry out redemption "paint industry newspaper", and receive gifts and so on.
2) on-site purchase: to the HC network booth to pay 300 (price) yuan on-site purchase.
3, subscription release
In addition to exhibitions and meetings and other forms of landing, the publishing unit will be in the HC network, buy plastic and other network sales platform for sales, net sales price of 300 yuan / this.
4, free of charge
1) for the advertisers to provide the release list, after verification can be arranged free of charge
2) HC Chemical Network, HC paint network, HC surface treatment network and to buy plastic real name certified to buy plastic chemical business school technical engineer lecturers for distribution.
3) industry well-known experts
Market worries China's interior wall paint industry where to go from here?
However, the seemingly prosperous interior wall paint market is worrying. As the architectural coatings industry to enter the low threshold, less investment, most of our private architectural coatings enterprises in the prevalence of low R & D level weaknesses, and foreign-funded enterprises in technology research and development have a big gap. At present, the domestic interior wall paint market is the trend of polarization, foreign enterprises in the high-end market dominance and domestic enterprises to seize the low-end market price war. In addition, China's interior wall paint low-quality products too much, improper marketing, excessive environmental awareness speculation and other messy so that the market has become very confusing. Overall, China's interior wall paint industry, the main problems can be summarized as the following aspects:
(1) low-quality products rampant market
One of the most important performance indicators to determine the quality of the coating is the hiding power, which is mainly determined by the amount of the most expensive titanium dioxide in the raw material. The white and light contrast ratios of the developed countries are required to reach more than 0.95, so the amount of titanium More than 20%. (PVC) is less than 50%, which is much smaller than CPVC (critical pigment volume concentration), and the amount of pigment used in the paint is usually less than 30%. This ratio of latex paint can also ensure good enough washability.
Domestic interior wall paint according to the quality level is probably divided into three categories, the first type of interior wall paint PVC is about 80% from top to bottom, the main formula is 8-10% emulsion and 2-5% titanium dioxide, mainly used in rural And the engineering market, accounting for more than 80% of the total interior wall paint, the largest output; the second type of interior paint PVC is about 70% from top to bottom, the main formula is 15-18% emulsion and 8-12% titanium dioxide, the main Used in the tooling and mid to low home improvement market, accounting for about 15% of the total output of the interior wall paint; the third type of interior paint PVC is about 50% from top to bottom, the main formula is 25-35% emulsion and 15-25% titanium White, mainly used in a small number of high-end home improvement market, only about 5% of the total wall paint production. In summary, more than 90% of domestic interior wall paint is PVC higher than CPVC (about 65%) of the middle and low interior wall paint, only 5% of the interior wall paint to meet the basic requirements of the use of developed countries. Have to say that this is a sad,
(2) classification is not clear marketing improper
Different from Europe and the United States according to the coating, gloss and the use of different places on the wall paint classification, China's interior wall paint due to consumption habits, almost only matte paint (in some areas a small amount of mercerizing products), so basically no luster The distinction. At the same time because there is no ceiling coating, primer use ratio is very low, kitchen, bathroom only use tiles without paint, so the actual interior of the interior wall paint is very simple, that is, matte interior paint. But the market variety of interior paint a variety of latex paint, super, super, ultra-white, high cover, scrub resistance, combo, triple, five in one, the whole effect of one, gold, , No addition and other modifiers superimposed together, the performance is not a clear positioning, so that consumers dazzled. Moreover, many names are not true, the same formula a number of brands, a variety of prices in the market fraud behavior prevails, to the industry a serious impact.
Paint business to the interior wall paint to take a variety of fancy name is not to help consumers choose the right paint, but to allow consumers in the clouds, and finally spend a lot of money to buy conceptual products. This heavy marketing, light R & D behavior is not worth promoting, the long run, China's interior wall paint quality and technical level will not be improved, the industry can not be healthy development.
(3) excessive environmental awareness speculation
According to the survey, US consumers in the choice of interior paint when the color selection as the primary problem of painting, and our consumers are most worried about the problem is generally environmental performance or quality paint. The reason for this difference is related to our excessive publicity in the coatings industry and improper speculation in the media. Looking around the industry, environmental protection seems to have become a paint products into the market pass, in the performance of the publicity are inseparable from the word environmental protection, it seems a little too environmentally friendly concept of amplification.
The pursuit of more environmentally friendly interior paint is undoubtedly correct, but the excessive environmental performance is actually on the consumer intimidation of the paint industry, serious harm, over time so that consumers mistakenly believe that latex paint is still the same as paint Dangerous and harmful, once the indoor air test failed to put the problem in the latex paint. Long life in this bad environment so that our customers talk about paint color change, and gradually formed a latex paint on the wrong, irrational awareness, with wallpaper, diatom mud and other decorative materials instead of latex paint. In fact, the interior latex paint is water-based paint, water as dilution solvent, very environmentally friendly.
The above description only reveals the domestic interior wall paint market, part of the problem, more depth analysis of the domestic interior wall paint market problems, please refer to the HC Chemical Network, HC coating network, HC surface treatment network, buy plastic Honor of the 2017 "paint industry research report", which has Nanjing Tianxiang Paint Co., Ltd. Mr. Xu Kaibin wrote "with Europe and the United States developed countries to see - China's interior paint market problems and future development direction and opportunities" (above Data and problems are from this) masterpiece. This article compares the interior wall paint and the interior wall paint market in Europe and the United States, and draws the main problems that China's interior wall paint market now faces, and puts forward the opportunity to solve the problem, which points out the future development of China's interior wall paint industry direction.
By the "China Coatings Industry Daquan" gorgeous turned from the "Coating Industry Research", in 2017 will continue to wonderful, to paint products as a fundamental, in-depth study of various areas of market conditions, invited the domestic paint industry experts, association leaders Industry experts to write solvent-based coatings, water-based paint, powder coatings, light-cured coatings, architectural coatings market research report, analysis of 2016 to 2017 in the first half of the various categories of market trends, capacity and development trends. There are first-line senior engineers to publish the latest research results, including the latest and most sophisticated research and development and application technology. "Industry Collection, Gold Quality", "Coating Industry Research Report" will continue to uphold the service industry at home and abroad the purpose of the industry, and actively promote the rapid development of China's paint industry and industrial upgrading.
A Brief Introduction to the Issuance of "Coating Industry Report" in 2017
Circulation: 5000 volumes
Released: November 13, 2017 - March 31, 2018
Cost pricing: 380 yuan / this
1, the starting ceremony
2017 "Coating Industry Research Report" will be held on November 13, 2017 in Shanghai, China Coating Industry Summit to meet with you, and will hold a grand starting ceremony, to the paint industry technology, procurement and other stakeholders to introduce this book , Will be invited to participate in the submission of many well-known experts, scholars and in-service technical staff witness the starting ceremony, after the start of the HC Chemical Network will participate in the summit of all technical and procurement personnel free of charge. Truly a grand and accurate release.
2, exhibition and conference release
The CHINACOAT2017 exhibition will be held in Shanghai from November 15 to November 17, 2017. The exhibition will be distributed in the form of "Paint Industry Research Report", which will be distributed for purchase and purchase.
1) Reservation redemption: October 1, October 1, October 1 - October 31 landing HC coating network, HC Chemical Network, HC surface treatment network and buy plastic and other sites to make an appointment, after the audit, with the appointment code to the HC booth To carry out redemption "paint industry newspaper", and receive gifts and so on.
2) on-site purchase: to the HC network booth to pay 300 (price) yuan on-site purchase.
3, subscription release
In addition to exhibitions and meetings and other forms of landing, the publishing unit will be in the HC network, buy plastic and other network sales platform for sales, net sales price of 300 yuan / this.
4, free of charge
1) for the advertisers to provide the release list, after verification can be arranged free of charge
2) HC Chemical Network, HC paint network, HC surface treatment network and to buy plastic real name certified to buy plastic chemical business school technical engineer lecturers for distribution.
3) industry well-known experts
ShenZhen GRACO